
Furnicheer
True to its name Furnicheer is a furniture and interior design company that specializes in building heritage home experiences inspired by Indian culture and nostalgia, handcrafted in solid wood and vibrant tints for customers across the globe.
In the past decade of collaboration with the brand across various projects, I have worn many hats, contributing to areas such as design, product development, brand strategy & storytelling, communication, content writing, digital marketing and more.
Areas of Contribution:


Understanding the business and consumers, mapping experiences and opportunities








Explorations with the material, color, layering and theme based concepts



Breaking down brand philosophy, values, how it aligns with the products and services and how the same can be communicated

